Riley at Clarian North Advertising

04/05/2006

A dynamic new advertising campaign featuring Riley Hospital for Children at Clarian North Medical Center will launch on Wednesday, April 5.  Targeting families in Hamilton, Boone and northern Marion counties, the campaign is designed to raise awareness of Riley at Clarian North and to increase market share and business for Riley at Clarian North.

The ads will emphasize Riley Hospital for Children's pediatric expertise as Indiana's only comprehensive children's hospital, its new location at Clarian North Medical Center at 116th and Meridian, and Riley's ability to treat all illnesses from the very minor to the most complex.

Beginning Wednesday and through the end of October, you can expect to see banner ads on the front pages of sections of the Indianapolis Star, with additional ads placed inside the paper, as well as ads in many weekly newspapers and monthly magazines including the Fishers Magazine, the Carmel Magazine, the Topics publications, Indy's Child and more.

Three different radio spots will begin running April 10 on WFMS, WZPL, WNTR, WISG, WYXB, WTTS and WRDZ and will be in rotation through the end of October.

Vibrant Riley at Clarian North billboards will also be on display in northern Marion County and Hamilton County beginning next week and will be visible through the end of December.

Other advertising avenues being used include direct mail pieces, movie advertising and community promotions.

Additionally, Riley continues to be very active in its marketing and communications to its physician colleagues across the state, including physician to physician meetings, and the recent distribution of the first edition of the Riley Physician Update, a quarterly referring physician newsletter, and continued communication about its enhanced services and commitment to quality and service excellence.

The Riley at Clarian North campaign will feature our own clinicians with patients from Riley at Clarian North.

We are excited to launch this advertising campaign and believe that it will complement the other marketing and communication efforts - all designed to help Riley Hospital for Children and Clarian North Medical Center increase consumer awareness and business.